Privacy Policy

Welcome to CredXp (“we,” “our,” or “us”). We respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy outlines how we collect, use, process, disclose, and safeguard your information when you visit our landing pages, websites, or interact with our digital marketing campaigns (including Google Search, Google Display, Meta Facebook, and Instagram advertisements).

By accessing our website, filling out our lead forms, or engaging with our digital services, you explicitly consent to the collection, processing, and storage of your information as described in this policy.

1. Information We Collect

We collect both information you actively provide to us and data that is automatically collected through your device's interaction with our platform.

A. Information You Voluntarily Provide

When you interact with our high-conversion lead capture forms, request a callback, or download property brochures for commercial real estate investments, we collect:

• Identity Data: Full Name, title, and professional designation.
• Contact Data: Mobile/Phone Number and Email Address.
• Qualification Data: Your preferred investment timeline (e.g., immediate, 1–3 months), your explicit investment budget brackets (e.g., ₹50 Lakhs to ₹1 Cr, ₹1 Cr+), and your property preferences (e.g., bare shell vs. furnished commercial office spaces).

B. Information Automatically Collected

To maintain a high-performance web experience and measure ad relevance, our servers and third-party tracking tools automatically collect:

• Technical Data: Internet Protocol (IP) address, browser type and version, time zone settings, operating system, and platform.
• Usage Data: Information about how you use our website, including the exact ad creative clicked, time spent on specific sections of the landing page, scroll depth, and form abandonment metrics.

2. How We Use Your Information

We process your personal data under legitimate business interests, primarily to fulfill your requests for commercial real estate information and to optimize our marketing returns. Specifically, we use it for:

• Lead Management: Automatically processing your inquiries and routing them directly to our internal Customer Relationship Management (CRM) system for immediate sales assignment and follow-up.
• Communication: Sending customized ROI breakdowns, commercial project brochures, site-visit schedules, and updates via Email, Phone calls, SMS, or WhatsApp.
• Ad Optimization & Retargeting: Feeding conversion data back into Meta and Google algorithms to train our AI-driven custom ad sets, refine lookalike audiences, and serve highly relevant retargeting ads to interested prospects.
• A/B Testing: Analyzing user interactions to improve page layout speeds, form response design, and visual aesthetics.

3. Data Sharing and Third-Party Disclosures

CredXp does not sell, rent, lease, or trade your personal identification details to third-party data brokers. We share your information only with verified partners under strict data-processing agreements:

• CRM and Automation Platforms: Secure infrastructure providers used to house and track your lead status.
• Digital Advertising Networks: Meta Platforms Inc. and Google LLC to measure campaign performance via the Meta Conversion API and Google Tag Manager.
• Authorized Developers and Brokers: Fulfilling your explicit requests for property inspections or investment execution at specific commercial corridors (e.g., SPR Gurgaon).
• Legal Compliance: When required by law, regulatory bodies, or Real Estate Regulatory Authority (RERA) frameworks to prevent fraud or protect our legal rights.

4. Cookies, Pixels, and Tracking Technologies

We use cookies, web beacons, and tracking pixels to deliver an exceptional user experience.

• Meta Pixel & Conversions API: Tracks actions taken on our landing pages (such as successful form submissions) to match user behavior with Meta ad profiles.
• Google Tag Manager & Google Analytics: Collects granular performance traffic data to ensure our landing page meets Google’s core web vitals and speed optimization standards.

You can choose to disable cookies through your browser settings; however, doing so may impact certain dynamic components and scroll animations on our site.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. For commercial real estate inquiries, lead profiles are securely archived within our CRM unless an explicit deletion request is submitted.

6. Data Security

We implement robust administrative, technical, and physical security measures designed to protect your personal data from unauthorized access, alteration, disclosure, or accidental destruction. Our frontend next-generation framework (Next.js) prevents client-side database exposures, and all data transiting to our API endpoints is heavily encrypted using Secure Socket Layer (SSL) technology.

7. Your Legal Rights

Depending on your geographic location and applicable local frameworks (including India's Digital Personal Data Protection Act), you have the right to:

• Request Access: Obtain a copy of the personal data we hold about you.
• Request Correction: Correct any incomplete or inaccurate data in our records.
• Request Erasure: Ask us to delete or remove your personal data from our active marketing lists and CRM pipelines.
• Withdraw Consent: Revoke your consent for data processing at any time.

8. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to align with shifting digital marketing regulations or operational workflow updates. Any changes will be posted immediately on this URL with a revised “Last Updated” timestamp.

9. Contact Our Privacy Team

If you have any questions regarding this policy, wish to opt-out of future communications, or want to exercise your data rights, please contact our data team directly:

Email: sales@credxp.com